TechFlow Branding
TechFlow Inc. • 2024
A complete brand identity transformation for a leading B2B SaaS company.
The Challenge
TechFlow needed a modern brand identity that would appeal to enterprise clients while maintaining approachability for startups. Their existing branding felt outdated and failed to communicate their innovative approach to workflow automation.
Our Approach
We created a dynamic identity system centered around the concept of flow and connectivity. The new logo features interconnected nodes that represent seamless integration, while the color palette balances professionalism with energy.
The Results
The rebrand led to a 150% increase in brand recognition and significantly improved their positioning in the enterprise market. Website engagement increased by 85% and sales inquiries grew by 60%.
“MAD Design transformed our brand completely. The new identity perfectly captures who we are and where we're going.”
Sarah Chen
CEO, TechFlow Inc.
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