Branding
Aurora Rebrand
Aurora Energy • 2023
Brand StrategyVisual IdentityEnvironmental GraphicsVehicle Wraps
A sustainable brand identity for a renewable energy company.
+40%
Sustainability Score
-25%
Customer Acquisition Cost
+120%
Media Coverage
The Challenge
Aurora Energy was transitioning from a traditional utility company to a leader in renewable energy. Their brand needed to reflect this transformation.
Our Approach
We created a vibrant brand identity inspired by natural light phenomena. The gradient color system represents the transition from traditional to renewable energy sources.
The Results
Public perception improved significantly, with sustainability sentiment scores increasing by 40%. Customer acquisition cost decreased by 25%.
Project Image 1
Project Image 2
Project Image 3
Related Projects
Explore more of our work